One in four men do not consider heart health a priority, despite cardiovascular disease being a leading cause of premature death in males.
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Irish international rugby players Peter Stringer and Malcom O’Kelly promote the campaign (Michael Chester/PA)
Data from the Central Statistics Office (CSO) shows that almost 30% of all premature deaths in 2018, in those under 65, were from cardiovascular conditions, such as hear attacks and strokes.
Almost three quarters of those deaths, 73%, were in men.
Despite this, an Ipsos MRBI poll, for the Irish Heart Foundation, has revealed that 28% of men