Oliver Wymann’s report suggests that consumers attribute extra value to a model when shopping for at a selected store or website. ”Omnichannel”, “webrooming” and “showrooming” will be the retail buzzwords of the day, however the fact is shopping for journeys are still overwhelmingly single-channel, according to a model new analysis by consulting agency Oliver Wymann.
- This implies that the cart abandonment rate is understandably greater on cell, but only by a small share.
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